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Memoirs is a campaign designed to honor the wisdom, knowledge, and rich life experience that elderly New Zealanders have to offer. Targeting 45 - 55 year-olds (New Zealand's top wine consumers), an exclusive wine range was chosen to serve as a vehicle, directing consumers to an informative website on the campaign, where they can learn how to best support the 'vintage' in their community.

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0274 697 406
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